Coaching and Consulting Projects

Below is a selection of project-based coaching and consulting interventions offered by the Guest House Coach team.

The first section includes coaching projects that are part of the six-stage coaching program; these projects follow a fairly standard approach while offering ample flexibility to adapt to the unique aspects of each business and its owners.

The second section desribes more general, but no less important, consulting projects relevant to guest house ownership and management.

Every coaching and consulting intervention begins with a 90-minute Strategy Session to determine the Project's scope and objectives.

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Coaching Projects

Here are examples of typical 90-Day Projects within the Guest House Coaching program. Nine out of ten times, the best place to start is Website Conversion because that is usually where the “lowest hanging fruit” can be found. And, with more cash in hand, everything is a lot easier to get done.

MARKETING STRATEGY

Improving the quality of existing marketing to drive qualified leads to the website

WEBSITE CONVERSION

Plugging the leaks and increasing the number of sales captured through the website.

GUEST ENGAGEMENT

Cultivating intimate bonds with high-value guests; the one’s who loved their visit.

NICHE MARKETING

Identifying and testing profitable niche markets.

FOLLOW UP SYSTEMS

Creating more opportunities to capture the sale and increasing revenue potential in service.

ADDED-VALUE

Strategies to increase the Customer Lifetime Value of our guests.

Consulting Projects

Consulting Projects can be designed for any objective and are not confined to the 90-day format which I prefer for the coaching projects.

Below is a list of the projects where Guest House Coach has delivered exceptional value; tapping into a highly-competent resource pool of exceptional associates. To add some sense of order to these projects, they have been listed under three main titles; Business, Operations and Property.

SELL THE GUEST HOUSE

Your Exit Strategy

Increasing the saleability of your property and achieving the best price.

TEAM DYNAMICS

A happy team is a productive and profitable team! Interventions to improve employee engagement.

DESIGN FOR PROFIT

Many guest houses lose valuable business through simple planning mistakes. We show you how to make cost-effective changes to maximise guest experience.

BUY A GUEST HOUSE

The Due Diligence process. Preparing strategies and plans to “hit the road running’ when you take transfer.

BUSINESS SYSTEMS

Ensuring that business systems operate effectively and efficiently, freeing up time for more important activities.

CONSTRUCTION

We show you how to make a big or small construction project deliver handsome returns.

START A GUEST HOUSE

The Life/Business Plan, helping you to align your plans with your aspirations.

An exciting and rewarding process, fraught with many risks! My team offers support from A to Z; from the approval and compliance processes to claiming your 'space' in the market.

TECHNOLOGY

Making smart use of technology accelerators to get more done while working less.

How to avoid being overwhelmed.

MAINTENANCE

A well-thought-out maintenance program can not only save you a fortune but it can also make you a fortune if structured correctly.

My Approach to Coaching and Consulting

The Triangles of Power (TOP) Business Development System serves as the basic template for all my coaching and consulting services.

Although I have over 40 years of experience in hospitality and small business development, I do not 'know it all'. In fact, I have only mastered a very narrow niche because I believe that all champions are niche players.  The TOP system prompts the Project Leader to identify the resources the client needs in order to achieve the objectives; these resources, who are competent people in their respective fields, serve as advisers to the Project Leader and, when required, service providers to the client.

This diagram is my original Triangle of Power for coaching start-ups. Although there are many permutations of the TOP system, the Client is always in the Expertise circle and the Project Leader in the Knowledge circle. The third circle can be any additional resources required for the project, Knowledge, Expertise or Money.