Are you the Customer or the Cookie?

Are you the Customer or the Cookie? Many guest house owners have started to rely so much on bookings from online travel agents (OTA’s) like Booking.com that they overlook the huge value of commission-free reservations through their websites. In fact some guest houses go so far as placing links from their websites to their...

Happy New Year

And best wishes for a fantastic 2019! Let’s not kid ourselves, we can expect some turbulent times ahead and we would do well to prepare for whatever is coming down the road during 2019. Are you prepared for the challenges are you are going to encounter this year? I am returning after an unplanned,...

My best ideal client

Yvonne Halling, a B&B owner in France was my best, ideal client and we achieved fantastic results together. When I met Yvonne she owned a four-bedroom B&B in Champagne, France.  After experiencing financial difficulties during the 2009 economic meltdown, she was feeling desperate and her first words to me were; “I have to find a...

What is your pricing strategy?

Do you follow the crowd and simply do what everyone else does? Or do you think for yourself and design attractive offers that really appeal to your ideal target market? Are your rooms just a commodity, competing with other guest houses and hotels on price? Or do you offer something special that sets you...

Rising to the challenge of curved balls

Change presents new opportunities if we have an open mind. I once purchased a struggling lodge located in a very favourable position, the closest private accommodation to a large government-run game reserve that was growing in popularity. The reserve only offered basic overnight accommodation to visitors with a reservation; visitors without a prior reservation...

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